BOX SUMO Social Campaign

To support the Hexbug Box Sumo Product line we created a year long social campaign. The creative involved two seasons of original episodes and interviews, web banners, teasers featuring the characters. The content was shared across Youtube, Instagram, Facebook, Twitter, and networks such as Nickelodeon, Cartoon Network, and Boomerang.

I was responsible for art direction, motion graphics and management of show package assets, storylines and scripting, set construction, on set production. I also voiced several characters, including Announcer Roscoe Goose.

Producer: Brandon Adams, Lee Jasmin, Makenzie Gruenig, Keith Dodgen
Creative Director/Video Director: Keith Dodgen
Senior Motion Designer/Art Director: Lee Jasmin
Motion Designer: Zach Wood
Video Editors: Makenzie Gruenig, Andrew Malousis
Camera Operators: Makenzie Gruenig, Chris Semmelbeck